Ok, two problems with this. The first is a disappointingly common creative complaint - if I haven't seen the TVC (which I happen to have seen, and involves a guy on a ledge) it won't make any sense.
Second problem - duh! And this is the second time I have seen this poster. The first? In an underground railway station. Nice one...
Second problem - duh! And this is the second time I have seen this poster. The first? In an underground railway station. Nice one...

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